Brand Concept

The brand “LOFY” is developed from the idea of LOHAS and FAMILY. LOHAS is the short name of “Lifestyles of Health and Sustainability”, FAMILY is the most comfortable and warmest place, it is the easiest happiness to hold the family’s warm. Basing on the topic of family and per the tendency of LOHAS, LOFY produces the cheerful and comfortable products in the natural and healthy design per the principle of closing life and the attitude of happiness and easiness.